ARTHUR BRISBANE - TYPED LETTER SIGNED 04/16/1926 - HFSID 79007

ARTHUR BRISBANE
Typically pithy retort: "My opinion as to a morality play would be worthless," adding that "the immorality play" is more popular now.
Typed Letter Signed: "A. Brisbane". 1p. 8½x11, New York Evening Journal letterhead, signed in blue pencil. New York, New York, 1926 April 16. To: Emanuel Rubin, Esq. Los Angeles, California. In Full: "My dear Sir: I have just received your letter on my return from the East. I am afraid my opinion as to a morality play would be worthless. Yours very truly, P.S. I may add that the IMMORALITY play seems to be the popular thing now." Arthur Brisbane (1864-1936) is widely considered one of the progenitors of modern yellow journalism, with its focus on blaring headlines and sensational stories, as well as modern newspaper journalism, with its emphasis on short sentences, eye-catching leads and lots of pictures and photos. He began his journalism career as a reporter at the New York Sun in 1883. He was made managing editor of William Randolph Hearst's New York Journal in 1897. He used his position to help foment the Spanish-American War. Brisbane was also one of the highest-paid newspaper editors of his day - a fact directly linked to the circulation of the Journal - and his editorial column Today (1917-1936) was syndicated in over 1,000 newspapers. Horizontal and vertical fold creases. Horizontal and vertical fold creases affecting signature. Lightly soiled. Otherwise, fine condition.