BRUCE BARTON - AUTOGRAPH - HFSID 280699

BRUCE BARTON
Small slip of paper signed "Here you are and good luck!" by advertiser, author and U. S. congressman Bruce Barton
Signature: "Here you are and/good luck!/Bruce Barton". Blue ink notations at bottom right corner and on verso in unknown hand. 5x3¼. Barton (1886-1967) was an advertising executive who founded the ad agency Barton, Durstine & Osborn in 1919. After merging with the agency of George Batten, it became Batten, Barton, Durstine and Osborn, which he built into an advertising powerhouse until his departure in 1961. His clients included United States Steel, General Motors and General Mills, for whom Barton created the character Betty Crocker. He was also a succesful author of self-help books and articles. His most famous book was 1925's The Man Nobody Knows, which depicted as a successful businessman and publicist and topped bestseller lists for two years. Politically conservative, he served as a United States Congressman from New York from 1937 to 1941 and was an outspoken opponent of President Franklin Delano Roosevelt's New Deal. In public addresses, Roosevelt frequently referred to the trio of his chief Republican critics with the poetic refrain of "Martin, Barton, and Fish" (House Minority Leader Joseph Martin, Barton and Hamilton Fish), which the audience usually joined in saying. Lightly toned and creased. Missing top left corner. Irregular bottom edge. Otherwise in fine condition.