BRUCE BARTON - TYPED LETTER SIGNED 12/02/1935 - HFSID 31469
Sale Price $150.00
Reg. $180.00
BRUCE BARTON
Bruce Barton writes Miss Manning sending his autograph.
Typed Letter Signed: "Bruce Barton," 1p, 7x10½ attached to
8½x11½ piece of paper (two surfaces). New York, New York, 1935 December
2. On his personal letter head. Addressed to Miss Corinne R. Manning,
Washington, D. C. In full: "I am glad, of course, to send you my
autograph. Here it is. Sincerely yours," Bruce Barton (1886-1967) was
an advertising executive who founded the ad agency Barton, Durstine & Osborn
in 1919. After merging with the agency of George Batten, it became Batten,
Baron Durstine and Osborn, which he built into an advertising powerhouse until
his departure in 1961. His clients included United States Steel, General
Motors and General Mill, for whom Barton created the character Betty Crocker.
He was also a successful author of self-help books and articles. His most
famous book was 1925's The Man Nobody Knows, which depicted as a
successful businessman and publicist and topped bestseller lists for two years.
Politically conservative, he served as a United States Congressman from
New York from 1937 to 1941 and was an outspoken opponent of President
Franklin Delano Roosevelt's New Deal. In public addresses, Roosevelt
frequently referred to the trio of his chief Republican critics with the poetic
refrain of "Martin, Barton, and Fish" (House Minority Leader Joseph Martin,
Barton and Hamilton Fish), which the audience usually joined in saying. Fold
creases not at signature. Show through of glue on verso. Otherwise, fine
condition.
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