BRUCE BARTON - TYPED LETTER SIGNED 12/15/1954 - HFSID 17665
Sale Price $162.00
Bruce Barton writes Mr. Corliss to give consent to publish a parable that his dad had written.
Typed Letter Signed: "Bruce Barton," 1p, 7x10¼, attached to 8½x11 piece of paper, New York, 1954 December 15.The head of the advertising agency of Batton, Barton, Durstine & Osborne writes to Mr. C. J. Corliss, Washington, D. C. In full: "That little parable was one of my father's, originally published over a long period of years in a religious periodical under the title of 'Parables of Safed the Sage'. Upon his death, his copyrights on all his works reverted to his children. My brothers and I shall be glad to have you reprint the parable in question for distribution as indicated in your letter of December 13th. Sincerely yours," Barton (1886-1967) was an advertising executive who founded the ad agency Barton, Durstine & Osborn in 1919. After merging with the agency of George Batten, it became Batten, Baron Durstine and Osborn, which he built into an advertising powerhouse until his departure in 1961. His clients included United States Steel, General Motors and General Mill, for whom Barton created the character Betty Crocker. He was also a succesful author of self-help books and articles. His most famous book was 1925's The Man Nobody Knows, which depicted as a successful businessman and publicist and topped bestseller lists for two years. Politically conservative, he served as a United States Congressman from New York from 1937 to 1941 and was an outspoken opponent of President Franklin Delano Roosevelt's New Deal. In public addresses, Roosevelt frequently referred to the trio of his chief Republican critics with the poetic refrain of "Martin, Barton, and Fish" (House Minority Leader Joseph Martin, Barton and Hamilton Fish), which the audience usually joined in saying. Staple holes at upper left corner. Stray ink marks. Fold creases not at signature. Rust marks at upper and lower left edges. Received stamp at lower right margin. Otherwise, fine condition.
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