DICK WILSON - AUTOGRAPHED INSCRIBED PHOTOGRAPH - HFSID 180257
Price: $200.00
DICK WILSON
The star of the longest running commercial series in history is shown preparing to
squeeze the Charmin inthis black and white photograph, signed in blue ink
Photograph inscribed and signed: "To Steven/Hoy/Love/Dick Wilson" in blue ink. B/w,
7¼x9¾. Shown in his role as grocery store manager "Mr. Wilson" with a package of Charmin
toilet paper rolls. Accompanied by printed signature in character: "love/Mr. Whipple". Dick
Wilson (1916-2007), was a standup comedian stunt man and actor who had appeared in
numerous TV guest spots (including Bewitched and Hogan's Heroes) before finding his most
famous role. Benton & Bowles developed a TV ad campaign for Procter & Gamble featuring
Wilson as "Mr. Wilson," the fussy grocery store manager who warned customers not to
squeeze the Charmin toilet paper, but could not resist squeezing it himself. These ads,
504 in number, ran from 1964 to 1989, entering the Guinness Book of Records as the
longest running commercial series in TV history. Of course, Wilson became so typecast as
Mr. Whipple that he was unemployable in other acting roles. In 1979, "Mr. Wilson" was the
third most recognized American, exceeded only by Richard Nixon and Billy Graham.
Wilson, whose perks included a monthly shipment of Charmin bathroom tissue, came out of
retirement in 1999 to film one more commercial for the product. Fine condition.
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