FLORENZ "FLO" ZIEGFELD JR. - AUTOGRAPH - HFSID 79660
Sale Price $252.00
FLORENZ ZIEGFELD, JR. Signature: "F Ziegfeld" in pencil, 3x1½ affixed to sheet of approximately same size. During the World's Columbian Exposition in Chicago in 1893, "Flo" Ziegfeld managed Sandow, the strong man. In 1896, he turned to theatrical management. His promotion of a French beauty, Anna Held, using press releases about her milk baths, brought her fame and set a pattern of star making through publicity. In 1907, he produced his first revue, The Follies of 1907, modeled on the Folies-Bergère of Paris but less risqué. The New York revue's combination of semi-nudity, pageantry and comedy was repeated successfully for 23 more years in the Ziegfeld Follies, until the Great Depression ended the annual spectacles. Ziegfeld died in 1932. Lightly soiled and creased. Fine condition.
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