GEORGE L. MIKAN - DOCUMENT SIGNED 01/19/1951 - HFSID 274035
THE BASKETBALL STAR AGREES TO ENDORSE MENNAN SPRAY DEODORANT FOR MEN GEORGE MIKAN. Carbon Typed DS: "George L. Mikan" in ink, 2p, 8½x11, separate sheets. Ediva, Minneapolis, Minnesota, 1951 January 19. Headed: "Release". In letter form to Endorsements, Inc., New York, N.Y.
Sale Price $595.00
THE BASKETBALL STAR AGREES TO ENDORSE MENNAN SPRAY DEODORANT FOR MEN
GEORGE MIKAN. Carbon Typed DS: "George L. Mikan" in ink, 2p, 8½x11, separate sheets. Ediva, Minneapolis, Minnesota, 1951 January 19. Headed: "Release". In letter form to Endorsements, Inc., New York, N.Y. Begins: "Gentlemen". For the sum of one dollar ($1.00), Milkan agrees to "grant to The Mennen Company and/or its dealers and to Endorsements, Inc." permission to use his photograph, his name and the attached testimonial for television and other advertising. He agrees "that during the period of this agreement no other manufacturer of deodorant for men will be granted permission by me to use my name or picture in any manner." Rights to Mikan's endorsement were for a period of six months for television and 12 months for other advertising. Also signed by a Witness. The endorsement, which is attached is headed: "George Mikan Testimonial". In full: "'IT'S MY FAVORITE 'ZONE DEFENSE'! 'I ALWAYS USE NEW MENNEN SPRAY DEODORANT FOR MEN.' 'Whether you're burning up the basketball court or just working at you (sic) desk or machine, you're sure to perspire! And that means you may offend others by unpleasant odor. That's why I always play safe with Mennen Spray Deodorant for Men. It's sure fire protection and I like the masculine aroma.'" Signed the year the basketball star played in the NBA's first All-Star game. George Lawrence Mikan, Jr. (1924-2005) was the NBA's first superstar. Mikan, who played at DePaul University from 1941-1946, led the nation in scoring and was named National Player of the Year in 1946. Playing on the Minneapolis Lakers from 1947-1956, Mikan led the team to six league championships, and he played in the first four All-Star games (beginning in 1951), winning the MVP title in 1953. Known for wearing his round eyeglasses on the court, Mikan was nicknamed "the Harold Lloyd of basketball". Over his career, he led the league in scoring six times (1946-1952) and in rebounds once (1953), and Mikan racked up 11,764 points over nine seasons (then a record). He later became the first Commissioner of the American Basketball Association before retiring and pursing business interests. Lightly creased. Stapled at upper left corners, two file holes at upper blank margins. Usual carbon black marks (some at signature). Fine condition.
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