KEMMONS WILSON - CHRISTMAS / HOLIDAY CARD SIGNED - HFSID 221881
Sale Price $144.00
Wilson signs the family Christmas Card
Christmas Card signed: "Kemmons Wilson", 6¾ x5 folded, family photograph on face. While on a road trip with his wife and five children in the summer of 1951, Wilson (1913-2003) was disappointed in the quality of roadside motels and their practice of charging for children. By the time he returned to Memphis, he shared a vision with his wife: "I told her I was going to build a chain of motels, and I was never going to make a charge for children as long as they stayed in the same room as their parents...I also told her I was going to build a brand name that you could trust. And I told her I'd build 400 of these things across the country before I was through." The first Holiday Inn, named after the Bing Crosby movie, opened in Memphis in August 1952. It offered a swimming pool, air conditioning, on-premises restaurant, telephones, ice and free parking, revolutionary amenities that set a standard for the hotel industry. Built along the nation's growing interstate highway system, Holiday Inns filled the demand of the mid-market lodging segment. Wilson's 400th Holiday Inn opened in December 1962, and by the early 1970s, Holiday Inns had become the first billion-dollar hospitality company. Lightly toned.Fine condition.
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