MICKEY SPILLANE - AUTOGRAPHED INSCRIBED PHOTOGRAPH - HFSID 264891
Sale Price $234.00
Inscribed and signed photo from the famous ad campaign touting Miller Lite Beer.
Photograph inscribed and signed: "Hi Dennis -/Have a Lite!/Mickey Spillane". Color, 5x7 overall, image 3½x5 (one surface). Advertisement for Miller Lite Beer and the "Miller All Stars". From 1973 to 1990, the Miller Brewing Company successfully marketed its "Lite" beer with a series of TV commercials featuring sports heroes and other celebrities like Spillane with "macho" images suitable for overcoming the resistance of American males to lower calorie beers. The ads were so successful that competing sections of stadium crowds mimicked the ads' "Tastes Great!" - "Less Filling!" debate. Frank Morrison "Mickey" Spillane (1918-2006) created his hard-boiled detective hero, Mike Hammer, in the first of seven Hammer novels, I, the Jury (1947). In a 1967 list of the best-selling novels of 1895-1965, seven of the top 29 were novels by Spillane. The versatile author, who has been everything from a flight instructor to a human cannonball, also appeared in films, starring as Mike Hammer in The Girl Hunter (1963). In 1995, the Mystery Writers of America honored him with their Grand Master award. Slightly soiled. Slightly worn at corners. Otherwise, fine condition.
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