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DICK WILSON - INSCRIBED PRINTED PHOTOGRAPH SIGNED IN INK - HFSID 323571

Inscribed photograph of the Charmin toilet paper commercial star, who carried the tagline: "Don't squeeze the Charmin, squeeze me instead!" Inscribed printed photograph signed in ink: "To my pal Clint/Dick Wilson". B/w, 5½x5. Shown in his role as grocery store manager "Mr.…"

Sale Price $165.00

Reg. $200.00

Condition: Fine condition
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DICK WILSON
Inscribed photograph of the Charmin toilet paper commercial star, who carried the tagline: "Don't squeeze the Charmin, squeeze me instead!"
Inscribed printed photograph signed in ink: "To my pal Clint/Dick Wilson". B/w, 5½x5. Shown in his role as grocery store manager "Mr. Whipple." Dick Wilson, (1916-2007) was a standup comedian stunt man and actor who had appeared in numerous TV guest spots (including Bewitched and Hogan's Heroes) before finding his most famous role. Benton & Bowles developed a TV ad campaign for Procter & Gamble featuring Wilson as "Mr. Wilson," the fussy grocery store manager who warned customers not to squeeze the Charmin toilet paper, but could not resist squeezing it himself. These ads, 504 in number, ran from 1964 to 1989, entering the Guinness Book of Records as the longest running commercial series in TV history. Of course, Wilson became so typecast as Mr. Whipple that he was unemployable in other acting roles. In 1979, "Mr. Wilson" was the third most recognized American, exceeded only by Richard Nixon and Billy Graham. Wilson, whose perks included a monthly shipment of Charmin bathroom tissue, came out of retirement in 1999 to film one more commercial for the product. Lightly creased. Adhesive residue on verso. Otherwise, fine condition.

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